Print | Broadcast | Internet | Public relations | Internal marketing | Tracking

How do you consistently get the best results from your advertising budget?

It all starts with developing the right visual identity and sales message.  Then you have to put them in front of the right people.  People who need what you have to offer, are willing to pay for it, and value your unique business strengths.  RKR is exceptionally well qualified to help you reach the right people, in the highest numbers, using the most effective methods, at the lowest cost.  That’s what great advertising is all about.

As the largest full-service advertising firm in southwest Riverside County, RKR has cultivated relationships with all major media outlets, and most of the smaller ones as well.  We know which ones deliver the best results for our clients, and we know why.  RKR can therefore help you determine the ideal media mix for your business, get you the lowest rates and best positions, and completely manage your advertising program from beginning to end, including tracking the results.
By combining great research, extensive relationships in the markets we serve, and our knowledge of the most effective means of marketing communications, RKR can deliver the best advertising results possible.  Talk to us about your need for new customers, and let us show you the most effective and economical ways to get them.

Print

Do your printed materials consistently generate new business with a high return on your investment?

Whether you are running display ads, launching a direct mail campaign, or implementing a guerilla marketing tactic supported with sales collateral, RKR can help stretch your budget further, and ensure the success of every component of your advertising program. 

RKR has built successful relationships with the local newspapers and magazines your prospective customers read.  And not only are we well connected with these periodicals, we do a lot of advertising in them for our clients.  We can therefore advise you on the best publications to advertise in, get you the most favorable rates, and secure the best position for your ads. 

When it comes to direct mail, RKR can support you on projects of most any size.    From helping you get the highest quality mailing lists to fully managing a major regional campaign, RKR has the relationships and experience to maximize the effectiveness of every mailing.  We are also guerilla marketing specialists, and can enable you to implement creative and cost effective ways to get your sales messages into the right hands, where they will generate the most new business.

Don’t gamble on your print advertising campaigns.  Make the most of them by talking to RKR first. 

Broadcast

Is broadcast media a cost effective way to grow your business?

Radio and television are two highly effective mediums for advertising certain types of products and services.  But they should be used with skill and practiced judgment, and in balance with other aspects of your overall marketing program.  RKR can help you determine the fit between your company and broadcast media advertising, and when appropriate, develop powerful campaigns that will give you the greatest probability of success. 

In broadcasting, you literally buy airtime.  Prospective customers see or hear sales messages for a short period of time, which then vanish in the air.  Thus, your advertisements must be exceptionally compelling, focused, and frequent in order to generate a good response.  RKR offers complete broadcast audio and video production services to ensure that your messages stand out, speak to persuasive customer benefits, and motivate people to contact or visit you.  Then we’ll help you choose the right broadcasters and advertising schedules that fit within your budget. 

You can either buy air or new customers.  Call RKR to learn how to effectively use broadcast media to get lots of new customers at a reasonable cost.

Internet

Now that you have a powerful website, how do you get lots of the right people to visit it?

Creating a great website is only the beginning.  You’ve also got to market it effectively.  RKR has the experience to help you advertise your website both online and off using a combination of traditional and emerging strategies. 

E-mail has become an important tool for promoting and generating business, but it has to be used correctly or you run the risk of having your messages blocked by annoyed customers and Internet service providers.  We can show you the right way to use this economical and powerful technology to grow your business, and help implement technologies that make managing your databases and mailings fast and easy.

Search engines are another vital piece of the puzzle.  RKR optimizes websites to be search engine friendly, and submits your site to leading search engines and directories that will link to your website free of charge.  This is great free publicity, but search engines also offer targeted advertising programs that when done correctly are very effective and economical.  Once again, RKR can help you manage the entire process.

Before entering the brave new world of electronic advertising, speak with an RKR Internet specialist.  We’ll make sure you survive and thrive.

Public relations

What’s the best way to promote your cause, garner free publicity, or improve your corporate or personal image?

Work with a public relations specialist who has solid relationships with the media, with leading civic organizations serving the communities where your customers or constituents live, and who understands the attitudes and concerns within those communities.  RKR is just such a specialist, and we can apply our relationships and communication expertise to your cause to generate substantial results.   

As a full-service public relations firm, RKR offers a comprehensive range of communication services for organizations and individuals.  Many feature stories in print and broadcast media have their beginnings as press releases, which is one of our specialties.  We also arrange and conduct special programs to maintain an interactive dialog between our clients and the public, often preparing speeches and presentations to aid in the process.  Add to that RKR’s tremendous background in marketing and publicity, and you get a potent ally.  One that will help you overcome challenges, win elections, and maintain a positive public image.

For a private public relations consultation, ask to speak with Judy Zulfiqar.

Internal marketing

Are you taking full advantage of all the simple and economical ways of building your brand within the walls of your company?

When people call or visit your business, you have the unique opportunity of promoting your products and services to a “captive audience.”  RKR can help you turn these golden opportunities into cash and satisfied customers.  For example, on hold telephone programming can turn an annoying wait into a beneficial discovery for prospective customers when done correctly.  

Customers who visit your business can be exposed to many different types of internal promotion that can make a big impact on your bottom line.  Examples include posters and signage, sampling tables, special exhibits, customer appreciation programs, corporate apparel, promotional gifts, and more. 

RKR can help you see your potential opportunities in a whole new way, and turn that vision into powerful internal marketing.  Contact us to discover your possibilities.

Tracking

Which marketing activities deliver the highest revenue and the most new customers at the lowest cost?

The only way to know for sure is to test, and track the results.  Testing is often an integral part of the marketing plans we help create for our clients.  The data collected from these tests provides a solid basis for future advertising decisions, refinements, and rollouts.  The ultimate result is higher revenues and lower customer acquisition costs.  Thus, it is vitally important to track your advertising results.  Hold your advertising accountable, just as you do your salespeople.  

Based on our work with many different businesses, using most every available advertising medium, and by keeping track of the results, RKR has developed an extensive and proprietary knowledge base that guides our recommendations for every client.  And we want to make sure our recommendations deliver the best possible results, so we keep track them.  This also enables us to refine your program mid-course as needed to keep your advertising results on track.