research | consulting | marketing plans

Is your business as successful as you’d like?  Would lots of new customers who value your unique strengths help?

RKR can make the complex process of strategic marketing as easy as 1-2-3.   It all starts a free consultation to discuss the present condition of your business, evaluate significant opportunities for growth, and establish some specific goals for your marketing program.  From this consultation, you’ll have a much clearer picture of what it will take to achieve your desired results.  Then, we can help you make it a reality.

There are three principal components of strategic marketing.  You need detailed and accurate data, the ability to effectively use data to identify your most promising possibilities, and a detailed plan for turning opportunities into cash.  RKR can support you in all three areas with research, consulting, and marketing plans.  

Together, we’ll look at your target markets, at your marketing message, and at the most powerful and economical ways to communicate it to the right people. 

Call us to schedule your free marketing consultation.

Research

What are your target markets?  Who are they?  How do they think?  What motivates them to take action? 

These important questions have a major impact on the success of your marketing program, so they need solid answers.  RKR can deliver what you need to know from both primary and secondary research.  We conduct surveys and polls, and also assemble market research reports based on information from a wide variety of reliable sources. 

With RKR, you’ll have all the information you need right at your fingertips to make the best marketing decisions.   We’ll be delighted to show you how.

Consulting

Once you have superior research data, you’re ready to begin uncovering your company’s greatest opportunities for success. 

How do you interpret the data and translate it into significant results? 

That’s what RKR can help you do next.  We’ll use your research data, and combine it with information we gather about the way you currently conduct business to generate a comprehensive picture of your business strengths, weaknesses, opportunities, and threats.   This consultation can help you see your business in new and exciting ways, and help you chart a course that will enable your company to reach its full potential.

Based on this data, what should your central marketing message be? 

If your company has many competitors, you must stand out and be different in ways your target markets will be attracted to, will relate to, and will pay for.    You need marketing messages that communicate your exceptional strengths in ways that are compelling, enticing, and credible, and are based on good data.  Otherwise, you run the risk of being lost in a world of “me too” or superficial advertising.  RKR offers a unique program to help you develop a powerful message for your business, which can become the central core of your entire sales and marketing program.   

Contact us to learn more about this powerful system for achieving extraordinary competitive advantage.

Marketing Plans

Armed with great data, solid interpretation, a comprehensive view of your business, and a powerful marketing message, RKR is ready to write your marketing plan, which may be anywhere from 3 to 12 months in length.  We weave the fabric of your plan from proven, data-driven, and realistic elements that make good business sense.  This approach ensures that your marketing is not a superficial activity, but rather an integral part of the way your company functions on a daily basis. 

Marketing plans are divided into simple action steps with dates and milestones, making them easy to understand and implement.  Some companies use RKR to create a powerful plan, which they prefer to implement internally.  Others engage RKR to take care of everything - and that’s what full service is all about!  We can support you with marketing services that cover the entire spectrum from research and planning all the way through complete implementation, results tracking, and reporting.  The choice is yours.

If you’d like to see a sample marketing plan and explore the possibilities for your business, call an RKR marketing specialist to schedule an appointment.